3 ways Afro hairdressers can definitely support black-owned businesses
The year 2020 gave birth to many movements and awareness of the need to support the black-owned economy. It’s got us thinking about the important stuff such as growing and nurturing the black-owned businesses.
Why Afro Hairdressers Must Support Black-owned Businesses
Afro hairdressers are an important part of the economy and the black community. According to Statista, the afro hair industry is worth £1.72 billion with the hair industry in general being worth £6.6 billion in the UK alone. The black community only makes up about 3% of the UK population but drives over 20% of the hair industry, yet a very small proportion of it is owned by black people.
As an Afro hairdresser, you have decided that you want to support more black-owned businesses through your day-to-day running for your afro hairdressing business. Here’s how to get started!
1. Buy Black-owned Hair Product Brands
The challenge is finding black-owned products that won’t leave too big a dent in your bank account. What you put in your client’s hair is just as important as what you do with it. Afro hair care is already more expensive than the average, so you looking to find good quality afro hair products without breaking the bank, in order to keep the service price list competitive and affordable. Here is a shortlist of affordable black-owned haircare products afro hairdressers can buy.
2. Buy from black-owned hair shops
Black-owned brands may be too expensive for you to start with but don’t despair, there are many other ways to still support other black-owned businesses. One way to do this is to purchase your products, whatever the brand from black-owned hair shops. The beauty is that with online shopping you have more supplier options and also have the products delivered straight to your doorstep.
Here is a list of 5 black-owned hair shops in the UK:
3. Advertise your services with black-owned platforms
Every business owner, including Afro hairdressers allocates some form resources, whether it’s money or time to advertise to customers and clients. Social media is a great asset in this respect but more and more freelancers now use platforms such as Gumtree and Yell, which may not be the most obvious place prospective clients may think to look.
The good news is that platforms have emerged with a focus of connecting clients and Afro hairdressers, similar to what we do here at Amagoda. One major advantage of such platforms is the ease with which one can manage booking, customer feedback and marketing and advertising all in one place!
Platforms such as our own come in handy to increase the visibility of smaller and newer afro hairdressers, especially from the smaller and more remote towns that may find it harder to rank under popular hashtags.